Marketing and advertising have been essentially transformed due to an ever-changing digital landscape, bringing along many benefits for businesses. One of which is that it is now easier than ever to directly target your audience with custom-made campaigns and ads.
University students are incorporated as a target audience for a wide range of industries where, as target audiences go, they require custom-made campaigns in terms of design, content and an overall communication plan.
Due to the increasing popularity in digital consumption and usage, people that study at universities are more responsive to digital ads in relation to older generations. Therefore, a great and efficient way to reach them in order to raise awareness and exposure for your brand should start at no other place than in their homes! uni HALLS are student accommodation halls located in Nicosia, where people from different backgrounds live together in a peaceful environment, where innovation is combined with modern design. uni HALLS offer accommodation for students of University of Nicosia, European University, Cyprus Institute of Neurology & Genetics, St. George’s University of London.
Unihalls Digital Signages
R Digital has implemented digital signages advertising infrastructure in commonly-used areas at uni HALLS Premier and uni HALLS Trinity, constructing a bridge between offline and online advertising. The digital displays are utilised as follows:
uni HALLS Premier
- Four display points – Reception, Gym, Lift, Corridor
- Located in Engomi, Nicosia.
- 300 autonomous en-suite rooms (studios and 2-bedroom suites).
- Average of 600 visitors per day.
- Operating time: 8.00 – 12.00, 7 days a week
uni HALLS Trinity
- Four display points – Reception, Gym, Lift, Game Room
- Located in Strovolos, Nicosia.
- 230 autonomous en-suite rooms (studios and 2-bedroom suites).
- Average of 500 visitors per day.
- Operating time: 8.00 – 12.00, 7 days a week
You now have an invaluable opportunity to showcase your brand, products, services, offers – the sky’s the limit! You are able to fulfil a number of objectives, such as brand building, awareness, exposure, advertising and so on by displaying high-quality graphics and videos. By 2020, experts predict that digital signages will morph into an industry worth more than $20 billion. If you were searching for opportunities to get ahead of the game, this is a great way to start!
Save those coins!
Advertising through digital signages is a lot cheaper than printing out flyers for each and every campaign you wish to promote! As a result, you can utilise digital signage displays to reduce the cost of printing materials such as menu boards, large posters and brochures, as well as the cost of distribution. You can now focus on creating high-quality designs and content that can also be recycled and reused for other online campaigns.
Other than being a lot more financially efficient, digital signages are also more effective due to the fact that, as mentioned above, students belong to a generation that is so accustomed to the digital environment leading to more responsiveness and receptiveness to digital forms of advertising.
Time is Money
Digital advertising has a very substantial benefit for businesses: real-time updates.
This is incredibly convenient, not only in terms of reducing back and forth communication but also reducing the time needed to make a change or update of your advertisement on digital signages. As a result, your advertisements can be speedily displayed and optimized to accommodate the ever-changing needs of your target market.
As it is very well known in the business environment: time is money. Therefore, the more efficient and fast your processes are internal, the more resources you can utilise and focus on other important tasks. This can only mean one thing, more time translates to more opportunities for increasing your sales!
Increase your business success!
We are professionals in digital marketing and have helped businesses from a wide range of industries to achieve their short-term and long-term objectives within the digital environment.
Following the latest and more successful trends, we offer display advertising infrastructure of the latest technology that will allow you to advertise through digital signages and enable you to achieve the following goals:
- Directly target universities students
- Get your audience’s attention with impressive and eye-catching content through digital signages
- Build brand, products and services awareness with real-time communication, marketing and promotion
- Increase visibility
- Generate advertising revenue
Click here to learn more about how you can successfully advertise through digital signages and at the same time target directly and efficiently university students!