Project Description
the case
Arameat, a meat distributor established in Cyprus in 2002, has been supplying the market with fresh meat for years.
Recognising the evolving consumer landscape and the growing demand for online services, Arameat sought to establish an e-shop to connect with their customers through online orders and home deliveries, but also to create appealing content and designs for Social Media.
To embark on this digital transformation journey, Arameat turned to R Digital, with the primary objective to create a modern, effective and user-friendly e-shop that would cater to the evolving needs of their clientele in the digital age, but also to tackle the brand identity and how that translates into social media campaigns.
our approach
R Digital recognised the importance of a comprehensive understanding of Arameat’s business before diving into the project. We initiated an in-depth briefing phase, collaborating closely with Arameat to gain insights into the company’s history, the range of products and services they offered and the unique requirements of their customer base.
This initial phase laid the foundation for the project, setting clear objectives to guide the development process. With a firm grasp of the project’s objectives, R Digital turned its focus towards designing a user-friendly digital experience. The team emphasised on smooth navigation and prominently highlighted the online ordering functionality, recognising it as a core aspect of the project. We adopted a user-centric design philosophy to ensure that the primary goal of the project was met.
R Digital leveraged WordPress as the content management system (CMS) for the website, ensuring ease of content management and scalability. Moreover, just like every web project, we delivered the website SEO-ready, positioning it favorably in search engine results.
Additionally, R Digital offers hosting and maintenance services, providing Arameat with the flexibility to make periodic updates and optimisations as needed.
Once the website was nearing the end of the development phase, we were then able to create eye-catching material for the social media needs of Arameat.
results
The culmination of R Digital’s efforts resulted in the creation of the new Arameat e-shop but also the establishment of the company with a brand consistency through social media.
The online e-shop is, characterised by its intuitive and high-quality digital interface, has emerged as a potent tool for the company.
It empowers Arameat to effectively reach its audience, offering seamless online ordering capabilities that align with the modern preferences of its customers.
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