Project Description
the case
The Cyprus Theatre Organisation approached R Digital with a clear mission: amplify visibility around their diverse theatrical productions, drive meaningful engagement with both new and loyal audiences, and ultimately, sell more tickets.
With a dynamic schedule ranging from classic dramas to modern performances, the Organisation needed a dynamic strategy that could promote the shows effectively to Cyprus’s theatre-loving public.
The challenge? Cut through digital noise, excite loyal fans, and invite new audiences to experience the magic of live theatre performance—all through unified, performance-focused campaigns.
our approach
To meet this challenge, we orchestrate full-funnel digital campaigns that blend creativity, data, and precise targeting.
We launch multi-format campaigns across Meta (Facebook & Instagram), tapping into Feed, Story, and Reels placements. These ads offere a mix of teaser trailers, actor spotlights, behind-the-scenes moments, and calls-to-action that drive awareness and interaction. The targeting goes beyond general demographics—we target theatre enthusiasts, those interested in live performance and cultural events, as well as fans of the Cyprus Theatre Organisation’s own social media pages, and website visitors.
Google Display Network plays a vital supporting role, delivering visually captivating banners across relevant websites and audiences to keep the shows top of mind. Contextual placement on cultural news portals and entertainment blogs, combined with targeting of theatre enthusiasts, and remarketing of website visitors, ensures maximum visibility with high intent audiences.
YouTube adds a layer of immersive storytelling. Through video ads, we capture attention. People who watch these ads or engage with relevant content are remarketed across the rest of the digital ecosystem, pulling them deeper into the ticketing journey.
What ties everything together is a smart funnel strategy—broad awareness at the top, active engagement in the middle, and clear, actionable ticketing prompts at the bottom.
results
The collaboration delivers results that exceed expectations.
The Cyprus Theatre Organisation saw a significant uptick in awareness, with digital impressions and reach rising dramatically. Social engagement metrics soared, with click-through rates and video views indicating strong audience interest. Most importantly, ticket sales are on a major boost, increasing the Organisation’s revenue from digital channels.
This partnership proved that theatre marketing can be as dynamic as the productions themselves! By combining storytelling, strategic targeting, and a performance-optimised ad structure, R Digital helps the Cyprus Theatre Organisation connect with audiences in powerful new ways.
