Project Description
the case
Amalthia Trading is Cyprus’s leading importer of fresh fruit and vegetables, supplying businesses with world-class produce that helps them keep their customers satisfied and their operations profitable. From iconic local potatoes to premium, imported products such as Colombian physalis featured in gourmet desserts, Amalthia offers one of the widest and most carefully curated fresh produce ranges in the market. Despite its strong reputation and long-standing partnerships across the island, Amalthia’s digital presence did not fully communicate the scale, diversity, and values behind the brand.
The company required a website and digital identity that could reflect not only the quality of its products, but also its mission, responsibilities, and forward-thinking approach to the food supply chain. As a B2B-focused organization, Amalthia needed to speak clearly to professional audiences—hotels, restaurants, retailers, and partners—while also highlighting its exclusive collaborations and its commitment to sustainability and food responsibility.
our approach
We approached Amalthia’s digital transformation with the goal of turning its website into a comprehensive brand platform rather than a simple corporate presentation. The new website was structured to tell Amalthia’s story clearly and confidently, beginning with a dedicated About section that introduces who the company is, its mission, and the responsibilities it carries as a major player in the fresh produce industry. This section allowed Amalthia to communicate its values, ethics, and long-term vision in a transparent and professional way.
The site was further developed to clearly outline the full range of services Amalthia offers, including detailed information on its B2B supply and trading operations. Content was designed to speak directly to business clients, highlighting reliability, consistency, and product quality while making it easy for partners to understand how Amalthia supports their day-to-day operations. Furthermore, emphasis was placed on Amalthia’s exclusive partnership with Zumex, presenting the advanced juicing technology as a premium solution for businesses seeking high-quality, efficient, and innovative juice systems.
In addition, we dedicated a section to showcase Amalthia’s own brand, Quasimodo—Amalthia’s solution and voice against the millions of tons of food, fruit, and vegetables wasted every year. This initiative was positioned as an integral part of Amalthia’s identity, reinforcing the company’s commitment to sustainability, responsibility, and smarter food management.
Visually and structurally, the website was designed to feel modern, trustworthy, and easy to navigate across all devices, while maintaining the professional tone expected from a market leader.
results
The new digital presence positioned Amalthia Trading as a clear leader in Cyprus’s fresh produce sector. The website now communicates the full scope of the company’s operations, values, and partnerships in a way that feels structured, credible, and aligned with its real-world reputation. Visitors can easily understand who Amalthia is, what it stands for, and how it supports businesses through high-quality produce, advanced technology solutions, and responsible food practices.
By bringing together product excellence, corporate storytelling, and sustainability initiatives under one cohesive digital platform, Amalthia strengthened its brand authority and professional image. The result is a website and digital identity that not only reflects the quality of Amalthia’s offerings but also reinforces trust, long-term partnership value, and the company’s role as a responsible leader in the food supply chain.
