Mobile web traffic started reflecting massive changes towards the end of 2015. Since then, mobile usage has been increasing at a phenomenal rate. Needless to say, this trend is not expected to slow down any time soon. According to Statista, almost 52.2% of the online traffic from all around the world was generated from mobile phones in 2018.
Moreover, AdWeek Survey reflected an average growth of 88% every year in the time individuals spend viewing videos on their smartphones.
All these statistics point towards an urgent need for marketers to focus their energy on mobile marketing. Whether you are promoting a small online business or a large-scale offline store, you need to ensure that mobile marketing is given the attention it requires. Here are 5 different mobile marketing tactics you can use to grow any business.
1. Go Local
One popular use of mobiles is to search for information that is location-specific. Customers regularly have queries regarding a particular geographical area. To increase a business’ visibility, marketers can use hyperlocal advertising that use targeted tactics to reach mobile customers in a specific area. Gathering likes and reviews on blogs that talk about the local region and contributing to community publications can help you achieve this objective.
2. SMS Marketing
SMS marketing does not only have the power to reach a large number of customers but also carries a great response rate. As a marketer, you must make SMS marketing the main element of your overall mobile marketing strategy. This would involve offering different coupons and other incentives to increase subscriptions. Once you have a subscriber base, you can share important announcements, send personalized messages and get valuable feedback. All of these tactics will help you create a strong relationship with your customers and generate loyalty amongst them.
3. QR Codes
Customers need information fast! One way to do this is through generating Quick Response (QR) codes. These codes can be used by customers to compare different prices while shopping. You can incorporate the use of QR codes to take your customers in a particular direction. You can offer them different discounts or guide them to a landing page that would educate them about your campaign.
4. Mobile App
While it is vital to have a user-friendly website in place, it has become increasingly essential to create a mobile application. By having such a tool by your side, you can witness a tremendous spike in sales and lead generation.
5. Social Media
According to Statista, 95.1% of Facebook users accessed their accounts from a mobile device in 2017. Moreover, according to the Wall Street Journal, 85% of the time spent on Twitter is through a mobile device. These statistics require marketers to take social media into consideration when devising their mobile marketing strategy. Engaging with your followers on different social media platforms and maintaining a strong presence is vital to the success of any mobile marketing strategy.
In today’s technologically advanced world, Mobile Marketing has become an integral part of any business’ success. Marketers must, therefore, focus on reaching and delivering a positive experience to their mobile-using customers.