Are you curious about how Google Ads work?
Whether you’re a business owner or a digital marketer, understanding the basics of this advertising platform can help you reach your target audience effectively.
R Digital has a vast experience in Google Ads campaigns and the least we can do is to share this condensed knowledge with our audiences, in an effort to explore the fundamentals of Google Ads and how they can actually benefit your online marketing strategy.
What are Google Search Ads?
It all starts with Google Ads, an advertising platform created by Google that allows businesses and marketers to display ads on Google’s search engine results pages (SERPs). These ads can be targeted based on a variety of factors, including keywords, location, and device. When a user searches for a specific keyword, the ads related to that keyword appear at the top or bottom of the SERP.
Advertisers only pay when a user clicks on their ad, which is why this type of advertising is often called ”pay-per-click” (PPC) advertising. Additionally, Google Ads offers a range of ad formats, including text, image and video ads, as well as a variety of campaign settings to help advertisers optimize their campaigns for maximum effectiveness.
Google Display Ads
Google display ads can help your business by increasing brand awareness, driving website traffic, and generating leads and sales. Display ads can be targeted based on a variety of factors, including demographics, interests, and behaviors, allowing you to reach your ideal customer. Additionally, display ads can be highly visual and engaging, helping to capture the attention of potential customers and stand out from competitors.
How does it work with YouTube?
Google Search and YouTube work together in a few ways. First, YouTube videos can appear in Google search results. This means that when a user searches for a particular keyword, a relevant video from YouTube may appear as part of the search results. Additionally, advertisers can run ads on YouTube through Google Ads. These ads can be targeted to specific audiences based on factors like demographics, interests, and behaviors.
YouTube also offers a variety of ad formats, including video ads, display ads, and sponsored content, which can help advertisers reach their target audience effectively. By using both Google Search and YouTube, businesses can expand their reach and increase their chances of reaching their target audience.
Working with Google ads can bring a number of advantages for a business, such as increased visibility, ability to go directly to your audience, it is cost-effective, flexible and it gives you measurable results.
Whether you’re looking to increase brand awareness, generate leads and sales, or simply drive more traffic to your website, Google Ads can help you achieve your marketing goals.