Project Description
the case
Today, businesses across various sectors are recognising the importance of having a strong online presence. However, certain industries, due to their traditional nature, have been slower to adapt to this change. One such sector is the machinery and consumables for metal constructions. Traditionally, businesses in this sector have relied heavily on word-of-mouth marketing and have often overlooked the potential of a digital identity.
This case study delves into how R Digital transformed the business landscape for Andreas Pieri’s business by creating and implementing effective Social Media campaigns, but also Google Search and Google Display advertisements, marking a significant shift from traditional to digital.
While word-of mouth had its merits, it limited the business’s reach and potential growth. Recognising the myriad benefits of digitalisation, Andreas Pieri took the visionary step of boosting the online presence of his business. To achieve this, he entrusted R Digital and our expertise in crafting digital solutions and campaigns, tailored to specific business needs.
our approach
Our initial step was to pinpoint our target audience both in the wider web and through Facebook and Instagram. We identified individuals aged between 25-55, spanning all regions of the island. Our focus was on those with interests in Machine tool, Drill, Hammer, Metalworking, Hand tool, Hardware store, Aluminium, Welding, Metal, Tool, Steel, Screw, Screwdriver, Power tool, Mechanical engineering, Stainless steel, and Drill bit.
We further refined our audience profile to cater to individuals involved in Construction or Maintenance, repair, and operations for metal constructions. A deeper dive into their professional backgrounds revealed a significant portion with a Mechanical engineering background, as they represented a key demographic for Andreas Pieri’s business.
With a clear vision in mind, our team at R Digital was fully committed to delivering a 360-degree digital campaign that would not only meet but exceed the client’s expectations. Our approach was characterised by efficiency and speed, ensuring that the campaigns progressed without any unnecessary delays.
results
Post-campaign, Andreas Pieri’s enterprise witnessed a significant increase in brand awareness and visibility, thanks to the optimised digital campaigns that R Digital implemented. The intuitive, user-friendly interface of his already existing website, perfectly complimented our Google Search and Google Display ads, which all led to higher customer engagement online, making us feel confident that clients are taking informed decisions.
This digital leap not only positioned the business as a modern, forward-thinking entity in a traditionally offline industry but also garnered overwhelmingly positive feedback from clients.
