Project Description
the case
Emmi Caffe Latte, a premium brand of Emmi AG, Switzerland’s largest milk processor, had carved a niche in the European market as a leader in dairy products. With an impressive history that saw its sales surpass 100 million cups annually since 2012, the brand represents quality and innovation.
Despite this success, Emmi Caffe Latte faced a significant challenge in Cyprus: to launch its digital presence, in an era where digital visibility is crucial.
Sure Food Ltd, importer and distributor of Emmi Caffe Latte to Cyprus, needed a strategic partner to build the brand’s online presence. This is where R Digital stepped in, tasked with the responsibility of introducing and establishing Emmi Caffe Latte in the dynamic digital landscape of Cyprus.
our approach
R Digital took on this challenge with a meticulously planned approach. Recognising the brand’s established European reputation, the focus was on tailoring a strategy that resonated with the Cypriot market and audience.
Social Media: R Digital’s first step was to establish and manage the brand’s presence across key social media platforms. This involved setting up official accounts on platforms most frequented by the target demographic in Cyprus – Facebook and Instagram. The content strategy was meticulously planned to encapsulate the brand’s essence, focusing on the quality and Swiss heritage of Emmi Caffe Latte. R Digital’s ongoing management ensured consistent and engaging content, regular interactions with followers via giveaways, and promotions of campaigns, fostering a growing and active online community around the brand.
Google Display Ads: To amplify reach and visibility, R Digital implemented a targeted Google Display advertising campaign. These ads were strategically placed to capture the attention of potential customers, driving brand awareness and product interest.
Influencer Activations: Influencer marketing was a crucial component. R Digital collaborated with selected influencers in Cyprus, whose followers aligned with the brand’s target demographic. These influencers showcased Emmi Caffe Latte in their daily lives, creating authentic and relatable content that resonated with the audience.
results
The integrated digital campaign spearheaded by R Digital for Emmi Caffe Latte in Cyprus achieved remarkable success. By establishing and managing the brand’s social media channels, R Digital significantly enhanced its online visibility, evidenced by a surge in engagement rates, follower growth, and active interaction across all platforms.
The Google Display ads complemented this by effectively broadening the reach and deepening brand recognition among a wider audience. The strategic use of influencer marketing further amplified this effect, as influencers’ authentic endorsements substantially increased the brand’s credibility and appeal.
Collectively, these efforts not only successfully introduced Emmi Caffe Latte to the Cypriot market but also laid a strong foundation for its sustained growth and presence in the digital space.
