Project Description
the case
Euroblinds, a market leader in internal and external shading solutions, sought to expand its digital presence and increase both B2C and B2B leads in a highly competitive market.
Specifically, Euroblinds’ objectives were to:
– Strengthen brand awareness across all cities in Cyprus
– Generate qualified leads online
– Capitalise on seasonal trends with thematic campaigns
– Create a consistent, playful and impactful brand experience across all digital channels
our approach
To help Euroblinds achieve its goals, R Digital implemented a comprehensive and integrated digital marketing strategy across multiple platforms. On Facebook and Instagram, we developed engaging and visually striking campaigns designed to reach both homeowners and businesses. By highlighting Euroblinds’ product range, special promotions, and ongoing creative improvements, we were able to connect with audiences at various stages of the buying journey. We also leveraged TikTok, with specific campaigns, capturing the attention of a younger, trend-conscious demographic.
Paid advertising played a crucial role in our approach. We ran targeted Google Search campaigns focused on high-intent keywords to capture users actively seeking blinds and shading solutions. Complementing this, we used display ads to increase brand recall and YouTube video ads to build awareness and educate potential customers through compelling storytelling.
Email marketing was another key pillar to nurture leads, share product updates, and announce exclusive offers. This kept Euroblinds top-of-mind and helped foster a loyal community. Additionally, we developed themed, integrated campaigns around peak seasonal moments, ensuring that the messaging and creative were unified and impactful across all channels.
results
Through this holistic approach, Euroblinds experiences a significant increase in online engagement and overall brand visibility. The brand successfully attracts a new generation of customers through innovative content on Social Media. Paid campaigns across Search, Display, and YouTube generate a steady and measurable uplift in qualified leads and Shading Centres visits. The reputation of Euroblinds as a top choice in the market is further reinforced, both among new audiences and returning customers. Targeted email campaigns not only support marketing actions but also enhance loyalty, while the seasonal, themed campaigns result in strong sales and heightened brand awareness during critical buying periods.
By partnering with R Digital, Euroblinds has been able to expand its digital footprint, connect with broader customer segments, and achieve sustainable growth in a rapidly evolving marketplace.
