Project Description
the case
In this case study, we analyse how R Digital successfully provided social media advertising services for “H Palia Apothiki”, a grocery market in Pallouriotissa, Nicosia, that offers the freshest fruits and vegetables. The services included weekly campaigns on social media over Facebook and Instagram feeds and stories.
The targeting of the campaigns was inclusive of social media followers and people with specific interests and social habits such as supermarket shopping, healthy habits, fruits, vegetables, natural foods, etc. The campaigns also targeted people living in nearby areas or areas where fruits and vegetables could be delivered.
our approach
The campaigns by R Digital for “H Palia Apothiki” lasted for a duration of 5 months and were designed to attract the attention of the target audience using creative and engaging content. We took into account the everyday consumer and targeted with ads that resonated with them. We used a variety of tactics in social media, to reach our target audience. Our team also conducted extensive research to understand the needs and interests of our target audience and tailored our ads accordingly.
results
The social media advertising services provided by R Digital were a great success for H Palia Apothiki. The weekly campaigns on Facebook and Instagram feeds and stories allowed the brand to reach its target audience effectively. Through continuous analysis and optimisation of the campaigns, R Digital was able to maximize the results achieved for “H Palia Apothiki”.
In total R Digital managed to promote ads for H Palia Apothiki, which reached more than 350K unique people, with more than 3M impressions, and gained more than 1,700 new followers on the client’s Facebook page. The targeting of social media followers and people with specific interests and habits ensured that the campaigns were seen by those who were most likely to engage with the brand. The targeting of people living in nearby areas or areas where fruits and vegetables could be delivered also helped to increase the brand’s visibility and reach.
Overall, R Digital’s social media advertising services landed a positive outcome for H Palia Apothiki with a relatively fair advertising budget. R Digital’s expertise in social media advertising and targeting played a crucial role in the success of these campaigns.
Social Media
