Project Description
the case
Savemore Supermarkets approached us at a moment when the retail landscape was changing rapidly. Customers were no longer interacting with supermarkets purely through physical locations; instead, they were searching online for weekly offers, comparing prices on their phones, and following grocery brands on social media for updates and inspiration.
Savemore’s existing digital presence did not reflect the modern, value-driven supermarket they had become. Their website lacked clarity and usability, their social media presence was inconsistent, and they had little structured advertising in place to reach new shoppers.
What Savemore needed was a complete digital refresh—one that would strengthen their identity, improve communication with customers, and support both online visibility and in-store traffic. They sought a platform that could showcase weekly offers, highlight product categories, and tell the brand’s story in a way that aligned with how people shop today.
our approach
Our first step was to redesign Savemore’s website from the ground up. The new site was built with a clear, customer-first structure that made it easy to browse offers and find store locations. The design was modern, fast, mobile-friendly, and aligned with the expectations of shoppers who rely heavily on their phones when planning purchases.
We also shaped the website’s content in a way that naturally improved its visibility on search engines, especially for shoppers looking for nearby supermarkets and weekly deals. With the website established as the digital home of the brand, we developed a refreshed social media strategy that positioned Savemore as a friendly, present, and value-focused supermarket.
We created consistent content that included promotions, product spotlights, seasonal themes, recipe ideas, and engaging giveaways that encouraged interaction and sharing. This content approach allowed Savemore to show its personality and communicate directly with customers in a more dynamic and engaging way.
To amplify this new presence, we launched a coordinated advertising strategy across Meta and Google. On social media, we used targeted ads to reach local shoppers, promote weekly offers, grow the brand’s audience, and increase visibility around key promotions.
On Google, we combined search ads that captured high-intent shoppers with display ads that kept Savemore top of mind as people browsed the web. This multi-layered approach ensured Savemore appeared consistently across the digital journey, from search results to social feeds to online news platforms.
results
Savemore’s digital transformation produced an immediate and noticeable shift in how customers interacted with the brand. The new website created a smoother, more enjoyable browsing experience, helping customers easily explore weekly offers and navigate the supermarket’s services.
Social media became a vibrant channel of communication, with customers engaging more frequently, sharing posts, and responding enthusiastically to giveaways and seasonal content.
Advertising campaigns across Meta and Google strengthened the supermarket’s presence in the everyday digital spaces where shoppers spend their time, increasing awareness and drawing more attention to promotions. Most importantly, the combined effort of the website redesign, structured content strategy, and well-executed advertising campaigns helped Savemore establish a clearer, more modern identity.
Customers began perceiving Savemore not just as a convenient place to shop, but as a supermarket that is present, accessible, and connected to their daily lives. The brand’s visibility grew, customer engagement deepened, and the overall perception of Savemore evolved into one of reliability, value, and approachability—both online and in-store.
