Umami Sushi & Pan Asian

the case

Umami, a vibrant Sushi & Pan Asian Cuisine chain, sought to refresh its digital identity to reflect its modern and dynamic spirit.

While its offerings and customer experience are top-tier, its digital presence did not effectively convey the brand’s identity or engage its audience at the desired levels. The website needed a kick when it came to functionality and to convey important information such as menus, deals, or store locations. Similarly, social media and digital platforms needed a consistent advertising strategy to generate meaningful engagement.

To address these challenges, Umami turned to R Digital to craft a solution that would elevate its digital branding and create a stronger connection with its audience.

our approach

Understanding the Social Media Vision
R Digital began by conducting a thorough audit of Umami’s social media platforms to identify gaps and opportunities for improvement. This evaluation laid the foundation for a strategic digital advertising plan tailored to Umami’s goals. With a focus on creating a cohesive and engaging online presence, we emphasised high-quality content production, and implemented targeted campaigns.

Material Production
To bring Umami’s brand to life visually, we created a suite of photography and videography assets. These included stunning food photography, dynamic video reels, and engaging content designed for social media and website integration. Our approach was guided by the principle of consistency—ensuring that every visual and message aligned with Umami’s vibrant personality.

Design and Development of new website
We also prioritised functionality, and the implementation of a modern look & feel, in developing Umami’s new website. The design process focused on creating a seamless user experience while presenting the brand’s offerings in an aesthetically pleasing way. The site was built to provide users with all the essential information they need: Umami’s story, a detailed menu, special deals, store locations, and details for private events.

Digital Promotion
A robust digital promotion strategy follows since the launch of Umami’s new website. This includs targeted social media advertising to engage and expand Umami’s audience, Google Display and YouTube campaigns to build brand awareness, and Search campaigns to increase visibility on key platforms. High-quality content production supports these efforts, ensuring every campaign resonates with its intended audience.

results

With the groundwork set, R Digital executed a comprehensive digital transformation for Umami. The newly launched website became the heart of the brand’s online presence, delivering a modern and user-friendly experience. Customers could now easily explore the menu, locate stores, and discover special promotions, all within a visually striking platform that reflects Umami’s elevated brand identity.

Umami’s digital promotion yielded immediate and measurable results. Social media reach and engagement experienced a significant boost, while website traffic surged as customers explored its new features.

Overall, Umami’s refreshed and updated digital identity revitalised the brand’s connection with its audience and positioned Umami as a modern leader in the Sushi & Pan Asian Cuisine.