Winter is here and the most awaiting season of the year is upon us. We have worked closely with our customers the past weeks to structure and promote their Black Friday campaigns. No doubt, the holiday shopping season is always exciting for retailers and shoppers alike. The first shopping day of the season is Black Friday, which is one of the largest shopping days of the year.
According to the report of the National Retail Federation, around 154 million people participated in Black Friday shopping in 2016. The trend continued in the last couple of years, and the Black Friday shoppers have grown even larger. If you own a business, remember that attracting these shoppers can make a significant impact on your business.
However, there is no wondering that targeting holiday shoppers is always challenging. Fortunately, you can overcome it by implementing smart techniques. Find out the seven tips here that will help you approach your target audience and attract these Black Friday shoppers to your business.
Devise a Strategic Marketing Plan
The very first thing you must do for attracting Black Friday shoppers is to adopt a strategic approach and plan your marketing strategy now. Only this way you will be able to make the most profits out of the last quarter of the year. Planning earlier will provide you with enough time to work on your ideas strategically, make adjustments, and manage the unpredictable projects effectively.
If you are not sure where to start, you can begin by creating high-level concepts. For instance, determine what products and services you will want to promote during the shopping season. In addition, figure out how you will advertise your brand and its products. You may also need to decide whether to offer online or in-store deals.
Create your Online Presence on Cyber Monday
According to a 2016 report, around 108 million Americans shopped online during the holiday weekend. We have seen this behaviour being adapted by the Cyprus market more and more the past years. The revealed stats indicated the number of online shoppers was higher than those who shopped from brick-and-mortar stores. This shows the importance of having an online presence.
If you do not have it yet, consider including e-commerce sales into your business. It will allow you to attract a significant number of customers and more local market share. If you find creating and managing an e-commerce site intimidating, you can email a coupon on Cyber Monday. Other than this, you can run similar offers through digital ads.
Think Small, but Earn Big
For small businesses across the globe, Small Business Saturday (30th of November in 2019) is one of the biggest days of the year. The credit for this goes to American Express as they first introduced this event to support small businesses.
Reaching and targeting such an audience for Black Friday can be quite challenging. However, you can advertise your brand in common places locals will be looking for. Note that local shoppers are always loyal, and therefore you should not miss out on creating a strong base of this demographic.
Don’t Overlook the Shoppers who are Buying for Themselves
It is no wonder that people shop for themselves at times when they should have been buying for friends and family. A report from the National Retail Federation showed that 58% of consumers agreed that they would shop for themselves during the holiday season, spending an average amount of €128.
Whether you have an online business or own a brick-and-mortar store, it is essential to figure out how to list or position your products that attract personal buyers and gift buyers. Well, you can create deal packages, like offering two products for the price of one deal. One for the person customer is shopping for and one for the buyer.
Drive-in Holiday Shoppers to your Store
If you want to attract and retain holiday shoppers, you may need to drive them into your store. Well, you can do that by creating a strong presence of your brand in the digital world. If you find doing that a bit hassle, you can place your ads in locations where customers expect to find great deals on Black Friday. Advertising your brand in Black Friday paper issues is one of the best ways to convey your message to potential holiday shoppers.
Create the Deals Customers Can’t Resist
A study revealed that 43 percent of shoppers would use coupons, particularly when the discount is up to 25% off. When it comes to Black Friday, offering the minimum discounts of 25% is necessary for business.
If you have special promotions and amazing deals to offer, consider offering at least a 25% discount to attract shoppers. However, make sure to review discount offers other brands of the same niche are offering. This will give you a more clear idea for marketing your brand
Promote your Deals through Different Platforms
Running a single ad to market your big sale will never allow you to enjoy the return you are looking for. Therefore, you must create a marketing plan that entails promoting your message multiple times on different platforms. In other words, you will need to advertise your promotional deals through different media.
Final Word
No doubt, having a successful marketing campaign during the holiday shopping season is challenging. However, you can attract an impressive number of customers if you follow the shared tips. Not only this, but these tactics will also help you create a strong presence in the online world to retain customers.
