• importance of marketing performance metrics

Importance of Marketing Performance Metrics

2020-05-25T07:52:34+00:00September 3rd, 2018|

An organization thrives with the help of its different sectors. Each department plays a role in its growth, whether it’s sales, production or marketing. Hence, if you’re not mapping out how each of these contributes to your company by using marketing performance metrics, you’re making a huge mistake.

  • email marketing segmentation

The Importance of Email Marketing Segmentation

2020-05-25T08:16:47+00:00May 16th, 2018|

For anyone looking forward to taking their email marketing conversion rates to the next level, segmentation has to be an integral part of the process. Read on as this post gets into the details of email marketing segmentation, its importance and tips to do it.