An organization thrives with the help of its different sectors. Each department plays a role in its growth, whether it’s sales, production or marketing. Hence, if you’re not mapping out how each of these contributes to your company by using marketing performance metrics, you’re making a huge mistake.
In today’s economic climate, the proliferation of competitive markets means that companies are neck and neck in the race for price wars and quality. Find out how building customer loyalty can help you gain a competitive advantage.
Investing in YouTube ads can boost your online marketing efforts but simply spending money on ads will not yield the results you want. Instead, you need to know the tips and tricks that can maximize the traction you generate with your YouTube ads.
It can be a challenge to keep pace with the ever-evolving nature of social media trends. Learn about the social media trends for summer 2018 to achieve the results you seek. Create comprehensive strategies based on the trends and ace the social marketing game.
For anyone looking forward to taking their email marketing conversion rates to the next level, segmentation has to be an integral part of the process. Read on as this post gets into the details of email marketing segmentation, its importance and tips to do it.
There used to be a time when a lot of money had to be paid to get an advertisement out on any kind of media. But things have drastically changed now and the age of social media has made it easy for everyone to get their respective ads out. Now, no matter how big or small the company is the main platform where they advertise their goods and services is mainly social media, as it is used by everyone and it is both efficient and economical.
With more companies increasingly becoming well acquainted with online marketing, it is of great importance for a website to stand out and act as the company’s best ‘salesperson’. Outdated design, content that reads like journal entries and a bad layout harm the brand image and cost lost sales.