The noise of the ad world is falling deaf on the ears of most consumers. People tend to avoid loud and noisy advertisements. Marketers have now come across a challenge of identifying the right sense to tap into if they want to grab the attention of potential consumers. That sense is a vision. The retailers are trying to reconnect with their customers through digital signages.
Visual signs are an efficient way to engage your customers and grasp their attention. Some of the most critical points to keep in mind that can enhance your customers’ experience through digital signages are;
Embed Your Logo in the Minds of Your Customers
Millennials have proven over and over that they like visual content more–hence the extraordinary popularity of GIFs, videos, and images on social media. If you try to grasp their attention less through their audition and more through vision or other sense, you are likely to last in their memories. Be creative with your advertising and come up with ideas that involve an instant approach to your service.
When you are using visuals, you are making an impression in someone’s mind without the other person realizing that you are marketing. People can turn down the volume of their devices and gadgets, but they would rarely ever shut their eyes. Therefore make your digital signages visually appealing and comprehensive, so that little to no sound is needed to accompany to deliver the message. The technology and smartphone era is making digital signages even better. You can now use QR (Quick Response) codes through which the customers can easily locate details on an item.
Enhance Your Brand Awareness
The perfect formula for instant brand awareness through digital signages is to deliver targeted message accompanied by personalized service. And when the message is visually appealing and eye-catching, you just hit the jackpot! If a customer is in a rush and cannot explore each aisle for possible discounts, your visible signage can hugely help him find them. Customer will easily get your message and instantly become aware of the announcement about a particular promotion.
It will also help your brand name to make a place in the good books of the customer. You have to make sure that you are not out there only to sell your product. Having a mechanical approach will take you nowhere. Make your customers feel taken care of and tell them about specific brand loyalty schemes through these visual signs so that you can gain their trust for the longer run.
Include Expert Advice and Recommendations
There is a number of ways in which you can make recommendations about products using digital signages. If a major celebrity figure or a renowned influencer has used your product, you can streamline their review in your store’s visual signage. You can even stream the social media reviews of your loyal customers on your signage to promote the use of a product in new visitors to your store.
An even better idea is to include the appropriate use of a particular product that has become your bestseller through the digital signages. You can even include expert advice on specific queries that a customer may have or direct them to a representative who could help them with it.
Know Your Audience
As a retailer, you receive a vast range of buyer demographics during the whole day at the store. People coming to buy stuff from you in the morning do not exactly have similar preferences as those coming in the afternoon and evening times. You can diversify and divide your audience into segments and only display those items on sale or other related information through your visual signage that might be of interest to them.
The trick is always to make them feel like you care about what matters to them. Therefore the easiest way to do this is to categorize customers with similar needs in strata and use your visual sign announcements in the times when they are most likely to visit your store. In this way, you can make your customers feel entitled when you align your sales with their requirements.
Use Digital Signages as an Employee Training Tool
If you want to disseminate specific employee-related information such as updates, company announcements, event schedules, training videos, and other significant promulgations across multiple channels in real time, you can use digital signages. It allows for instant message dissemination across stores without holding an after-hours meeting. The entire organization does not have to leave their important tasks and gather at one place only.
